B2B Voice of the Customer: Commitment
Voice of the Customer (VOC) strategies are increasingly important for both B2C and B2B organizations as the market demands greater attention to customer experience, engagement and retention efforts. At Siemens Building Technologies, they have invested in making their customer relationships a top priority. Since 2007 the Customer Excellence department has been developing and implementing new programs within their Voice of the Customer initiative. The primary focus consists of continuous improvement that will then translate to high positive impact to the customer experience and ultimately increase the customer’s loyalty.
Q. How do you define Customer Excellence?
Jennifer: It is a fundamental driver to the success of any Organization! At Siemens, Customer Excellence is a seamless, measurable…
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